Our Newsletter December 2018

Discover Toronto’s Museum of Illusions
 

If you’ve walked through the St. Lawrence Market area recently, you may have noticed crowds of people lining up outside a new attraction that’s quickly gaining the attention of hundreds of thousands of people. The Museum of Illusions, our city’s first significant tourist hotspot to open since Ripley’s Aquarium, is part of a global franchise that dubs itself, ‘the fastest growing museum in the world.’
 
This unique concept began in Croatia in 2015, and quickly spread to Slovenia, Austria, Germany and the Middle East. It has now made its way to North America, having opened its doors to the Toronto public in early November. Located in the heart of downtown — two blocks northeast of St. Lawrence Market and close to the Distillery District — it's the first of its kind in Canada.
So what is it really all about? The Museum hosts over 80 optical illusions, installations, exhibits and holograms, ranging from the conventional (think back to your Grade 10 Science optics unit) to the outrageous, and seems to have struck a chord with the social media crowds. “We like to think we’re educational,” explains marketing director, Katarina Radman. “While we encourage people to get off their digital devices and explore and learn new things, we love to see their reactions when they see the Upside-Down Room or experience the Ames Room and Vortex Tunnel for the first time. They’re here to have fun and experience each exhibit in their own personalized way, and we’re happy to guide them along.”
 

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